Commemorating three decades of revolutions in India, Samsung has launched a new strategic vision with the fitting slogan “Powering Innovation for India.” This roadmap means more than just the continued presence of an auto industry:It signals that India is no longer just a big market or a production base for it, but a crucible for its next phase of global innovation.
From its first television in 1995 to a record $15 billion revenue in India, Samsung has grown parallel to the country’s own rise from ground zero after three decades of economic liberalisation; Make for India — and install made-in-India television sets in every Indian home!
The new strategy is based on three key pillars: people’s innovation, taking Indian talent and India-led product development. This commitment to India also resonates with the Government of India’s vision to ‘Make in India’, ‘Digital India’ and ultimately a ‘Viksit Bharat (Developed India)’.
The New Three: Design, R&D and Manufacturing
Samsung is further strengthening its roots by capitalizing on the extensive infrastructure it has in the country and ensuring developments happen locally for a global audience -providing new ideas, innovations are conceived, built and designed here-Pushkaraj Shenai-Head (India) Graphics at Samsung Research Institute-Bengaluru. The company’s physical footprint—two manufacturing facilities in Noida and Chennai, three design centers in Delhi, Noida and Bengaluru, along with a cutting-edge design center in Delhi NCR — will be the fulcrum of this aggressive push.
Deepening the India-First Innovation Cycle
The idea here is to build for mindset, understanding and resonating with India’s cultural diversity and consumers’ needs. It is the responsibility of the Samsung Design Delhi centre to build experiences that are “uniquely Indian”. Previous successes such as the ‘Kids TV’ (Design for creating safe learning spaces) and country-specific Colour-Material-Finish (CMF) designs for Galaxy M series and F series show this local design mandate.
AI and Connected Living: The Brains of the Operation
One of the most significant differentiators in Samsung’s new roadmap is its assertion to be sole brand present in India with a complete end-to-end AI ecosystem. The brand aims to combine its multiple AI platforms into one system that runs through the SmartThings app to provide connected experiences in every area of life.
Galaxy AI: Driving on its smartphones, tablets and wearables for mobile intelligence.
Custom AI: Enabling intelligence in digital appliances such as refrigerators, washing machines and ACs.
Vision AI: Making its TVs and smart monitors better at viewing and interacting with.
Such unified AI strategy is essential in determining the future of smart homes and connected living in India. We have tailored AI models to provide personal experiences with intelligence understanding of local accents and dialects,” Sunny said.“Our #HumanAI aims to understand the needs, the language nuances, and behaviors of Indian households.
Investing in India’s Generation Next Talent About 3,500 students from over 100 colleges participated in the Campus Round of The ET Global Business Schools Ranking (GBSR).
The long-term sustainability of this Indian centric view is in building a local and deeply entrenched talent bench. The approach runs even deeper than just building products, as Samsung is also deeply committed to CSR and skilling programmes that are supporting the government’s initiatives for Industry 4.0 readiness in the country.”
In fact, Samsung’s 30th-anniversary road map is essentially a strategic announcement — India has moved from being a consumption driven market to becoming a key global technology engine for the company.”
A versatile writer mainly works on trending news, daily updates from politics, business, crime, current affairs and entertainment.
