Ankur Warikoo, an Indian businessman and content creator, has caused a huge stir online by saying he is closing down his online classes business, even though it has generated more than ₹100 crore in sales since 2020. People who followed the business were surprised by the sudden change, especially since it was still making money and growing quickly.
Warikoo said the company had reached more than 5 lakh people and generated about ₹25 crore. He did say that going makes no sense anymore, though. His post quickly went popular on social media, with people arguing about whether the move was real, planned or part of a bigger job change.
The news has once again brought attention to India’s growing maker economy and the fast growing online education market, where entrepreneurs and leaders are using digital learning to build multi crore businesses.
Who is Ankur Warikoo?
One of the most well known business teachers and financial content makers in India is Ankur Warikoo. Through videos, books, and online classes on job growth, personal income, efficiency and starting a business, he has built a strong following among young workers, students, and people looking to start their own business.
He became famous after working with new businesses. He later changed careers and is now a digital teacher and motivational speaker. Warikoo set himself up as a realistic role model for India’s young people through sites like WebVeda and his financial education programs.
Warikoo makes money in other ways besides online classes, like by selling books, working with brands, giving talks and posting on social media. He built a loyal online group over the years with his useful tips and interesting stories.
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Why did he close a business that was making money?
People on social media are mostly wondering why someone would shut down a business that is making a lot of money.
Reports say that Warikoo said that even though the business was making money, he no longer felt like continuing with it. He said that the business had grown beyond his original plans and that it didn’t make sense for him to keep going to make money.
The internet is split over his choice. Many people praised him for putting purpose ahead of making money, but others wondered if the shutdown was only short or part of a new marketing strategy. Some people on social media even thought that the news might one day lead to the release of a bigger or different product.
The conversation also shows that people are becoming less trusting of the online course business. Some people say that many producers are making money off of inspiration and money tips without thinking about how to keep the business going in the long term. On the other hand, people who support these kinds of platforms say that they have helped thousands of learners improve their jobs and confidence.
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Strong Reactions on Social Media
As soon as the news came out, people on X and Instagram started talking about it. Warikoo was praised by his supporters for doing something risky that most business owners would never think of. Many people said it was an unusual case of someone giving up on success instead of seeking endless growth.
But not everyone agreed with them. Some users were confused about the time and thought the shutdown might have been done to make a fuss online. Others talked about the bigger question of whether India’s market for online learning is getting too busy because too many people are making and offering expensive digital classes.
Because of the discussion, Warikoo’s choice has been one of the most talked about business stories on Indian social media this week.
More questions about India’s online school business
India’s edtech and creator driven learning market is going through big changes right now, which is when Warikoo made his statement. During and after the pandemic, workers and students sought skills, side jobs and career advice online, which helped the online course business grow quickly.
Many makers made a lot of money with digital schooling, but experts think the market is now maturing and people are becoming pickier about what they watch. Being honest, building trust and having long term value are becoming more important than being pushy with marketing.
So, Warikoo’s departure has led to broader conversations about how to make the maker economy last. Can education businesses that focus on human brands last in the long term? Do people no longer trust expensive online shows? Are they just making this choice because they want to go in a different direction?
Warikoo is the only one who knows the whole answer right now. People did not expect a ₹100 crore business to be shut down at its busiest. That’s why everyone on the internet can’t stop talking about it.
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